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CBA is a direct mail experience design agency that helps mission-based online brands grow by creating custom box and mailer campaigns that boost customer acquisition, engagement, and retention.
Here’s how our custom-designed box experience makes a difference.
CBA will help you understand how customers interact with your products and services from start to finish. Together, we will clearly map out the customer journey, from onboarding to achieving specific results. We identify where to introduce each valuable interaction, strategically motivating their progress toward success.
We deliver tangible outcomes that prompt customers to ask, “What's next?” Many customers lose interest because they can't see or understand the next step in the process, which can cost businesses potential value. Custom Box Agency gives your business new ways to help customers stay engaged and complete every step of your process.
The framework helps guide customers towards a ‘Jewel,’ your desired outcome. Provide the right ‘Tools’ by equipping them to reach their goals more easily. Then, add ‘Rules’ to help eliminate their confusion and streamline their journey. CBA helps you set clear guidelines for your box content and helps customers know exactly what to expect and how to navigate your product for the best possible user experience.
Once a customer achieves a goal (a Jewel), we introduce the next objective to keep them engaged. For example, in the Spartan Race series, participants are introduced to the Trifecta after completing the first race (the initial Jewel). Their new, incomplete medal set encourages them to pursue further races within the year. This strategy not only extends the customer’s engagement but also enhances their commitment to your brand.
Custom Box Agency strategically designs each phase of the customer experience in our custom boxes. You deliver value with each interaction and build a roadmap for future customer engagement. This approach leads to higher customer satisfaction and loyalty, ultimately increasing their lifetime value.
How Does a Box from Custom Box Agency Elevate the Client Experience?
Custom Box Agency strategically designs each phase of the customer experience in our custom boxes. You deliver value with each interaction and build a roadmap for future customer engagement. This approach leads to higher customer satisfaction and loyalty, ultimately increasing their lifetime value.
Customers see a box from Custom Box Agency as a premium or higher-end experience compared to digital-only offerings. It creates a tangible point of differentiation and gives you a competitive edge, making your product stand out as a luxurious and thoughtfully curated experience.
Digital content typically engages only two senses, sight and sound. In contrast, a box from Custom Box Agency activates all five senses, including touch, taste, and smell. This multisensory engagement creates an immersive experience that a digital-only approach simply can’t match, enhancing the overall customer interaction.
Our boxes contain all the tools and resources your customers need to succeed with your product. This thoughtfulness ensures customers have everything they need at their fingertips. While your competition may leave them to fend for themselves, you eliminate the common barriers to success such as the need for equipment or materials, often encountered with digital products.
Physical elements, such as an unboxing video, allow customers to actively engage with the product and share their experience with others. This not only enhances their personal experience but also amplifies your product’s reach through social sharing, an aspect that is limited with digital-only products.
The act of unboxing a package from Custom Box Agency creates a memorable experience that energizes customers and builds anticipation. This moment of discovery adds a dimension of surprise and delight to significantly boost customer satisfaction and inspire greater loyalty.
By integrating a physical box into your product offerings, Custom Box Agency fosters a deeper emotional connection and sensory engagement, thereby setting your brand apart and enhancing the overall client experience. Our approach not only meets but exceeds customer expectations, providing a compelling, holistic experience that resonates long after the initial interaction.
What Types of Boxes Does Custom Box Agency Offer?
At Custom Box Agency, we craft custom boxes tailored to support each stage of the customer lifecycle, encompassing Acquisition, Delivery, and Retention. Each box type is strategically designed to enhance your customer's journey and engagement with your brand.
Our Acquisition boxes are created to make a strong first impression as customers discover your products or services. These boxes are critical in building trust and easing the transition from interest to purchase. Custom Box Agency designs your acquisition boxes to create an engaging and straightforward experience. They equip customers with everything they need for quick wins, inviting them to explore more of what you offer.
Following a successful acquisition, our Delivery boxes effectively onboard each customer. These boxes ensure that customers have all the necessary tools and resources for success in their journey with your product or service. Custom Box Agency includes detailed guides and essential items to reduce initial confusion and enhance the overall experience. Customers feel well-prepared and valued by your thoughtfulness.
Our Retention boxes encourage ongoing engagement by building and extending customer lifetime value. Custom Box Agency offers a variety of retention-focused boxes. These may include quarterly updates for additional services, awards or plaques to celebrate customer milestones, or commemorative boxes that thank customers for their loyalty and acknowledge their continued commitment.
By segmenting our offerings into Acquisition, Delivery, and Retention, Custom Box Agency ensures that each box not only meets the immediate needs of your business but also builds long-term customer satisfaction and loyalty.
This thoughtful approach helps clearly define the role of each box in nurturing the customer’s journey from initial contact through to sustained engagement, thereby supporting your business’s growth and customer relationship goals.
I Need Promotional Items. Can the Custom Box Agency Help Me?
Yes. Custom Box Agency can assist with promotional products, but our core strength resides in optimizing the customer journey and enhancing the overall customer experience. Our typical custom boxes contain 30 to 50 unique assets, designed to create an engaging and meaningful experience.
While promotional items can certainly be part of these assets if they make sense for your campaign, our approach is to be very intentional with each element included. We often say that “SWAG” stands for “Stuff Without A Goal.” This highlights our philosophy that without planning, promotional items can end up unused or discarded, left in hotel rooms at events or donated to charity.
As a distributor, Custom Box Agency can source virtually any item you can imagine. However, we emphasize that there’s a significant opportunity to go beyond just filling a box with items. We encourage our clients to think strategically about what they truly need to create a memorable and engaging experience that connects deeply with their mission and goals.
How Long Does It Take to Create a Box at Custom Box Agency?
Creating a custom box campaign at Custom Box Agency typically spans a process that can last from three to five months, divided into three main phases: Activate, Build, and Deliver.
- This initial phase begins with a strategic, all-day workshop at the CBA Lab in Austin, Texas. If a client is unable to join our team in Austin, the session will be conducted virtually.
- Clients collaborate closely with our team to reimagine the customer journey for one of their core products or services.
- The day begins with a two-hour strategy session designed to understand the client's current position and future aspirations.
- The outcomes of this phase include a detailed campaign blueprint, a projected timeline, and preliminary cost estimates.
- During the build phase, the campaign design comes to life. It begins with a formal onboarding session, during which clients are introduced to the various tools and resources available through our agency.
- Clients participate in a brand identity session, which may involve validating, optimizing, or reimagining their existing brand identity.
- The focus is on aligning the campaign's design with the client's brand and vision.
- The final phase involves managing the production process.
- Our team handles vendor management, receives items at our warehouse, and oversees the assembly and shipping process.
- The delivery phase ensures that all components are seamlessly integrated and dispatched to the market, enabling effective global reach of our clients’ customers.
Duration Variability
The Activate Phase can be as brief as one week. The timing depends on how quickly the client responds and moves. Our CSMs work closely with each client to understand their goals and find solutions to meet or exceed them.
The Build Phase generally takes two to three months. The timing depends on client feedback and collaboration. Our design team collaborates with clients to develop effective solutions that build their brand and enhance their customers’ success.
The Deliver Phase may take up to a month. Production quantities and vendor logistics will determine timing. And our global production team collaborates with clients to anticipate potential delays, mitigate them, and ensure that each client meets their timelines.
While the entire process at Custom Box Agency can be as short as three months, complexities related to the campaign’s scale and specifics can extend it to five months.
This timeline ensures that each custom box campaign is meticulously crafted to meet the unique needs and goals of our clients, delivering exceptional results every time.
How Much Does It Cost to Create a Box at Custom Box Agency?
At Custom Box Agency, our approach not only enhances your marketing efforts but also expands your business's physical capabilities. We offer a range of new services that seamlessly integrate into your operations, ensuring smooth and efficient execution that aligns with your business objectives.
Here is a detailed breakdown of the costs involved in creating a custom box campaign, structured around three primary phases — Activate, Build, and Deliver.
This initial phase investment is $10,000. It includes a comprehensive workshop and strategy session designed to set a strong foundation for your campaign.
The build phase investment is $5,000 per month and usually spans two to three months. During this time, we focus on designing and developing campaign materials based on the strategic blueprint established in Phase One.
The ongoing investment for this phase is $2,500 per month. It covers the management of the campaign production and logistics to ensure timely and efficient delivery of the boxes.
Additional Costs
Duration Variability
The combined cost for phases one and two of the box campaign at Custom Box Agency is approximately $25,000. This includes the strategic and design development stages. Phase three then adds a monthly management fee of $2,500, plus the hard costs of goods and shipping fees based on your specific needs.
This pricing structure at Custom Box Agency provides a comprehensive suite of services that enhances your business's physical marketing capabilities, ensuring a seamless integration of high-quality promotional materials.
At Custom Box Agency, we do not require a minimum order quantity. However, we generally recommend order sizes at specific intervals to optimize cost-effectiveness and production efficiency. These intervals include 250, 500, 1000, 2500, and 5000 units.
While we can accommodate orders of any size, it's important to note that orders under 2500 units may not be the most cost-effective solution for smaller requirements. For example, the cost of producing 50 or 100 units is nearly the same as producing 250 units; making 250 units the most sensible minimum purchase to consider. This approach not only maximizes value but also aligns with typical production efficiencies.
Most of our clients find that ordering at least 1000 units allows them to benefit from significant price reductions. At this scale, the economics of bulk production become more advantageous, often marking it the sweet spot for many businesses looking to make the most of their custom packaging campaigns.
At Custom Box Agency, we cater to a diverse range of industries, crafting unique box experiences tailored to meet the specific needs of various business models. We primarily serve five key types of business clients.
Coaching Programs
Our services are ideal for all types of coaches, including business professionals, life coaches, and online entrepreneurs. We help enhance their coaching programs through fully customized packaging and materials that reflect and strengthen their brand and ethos.
Information Products
We work extensively with creators of information products such as virtual events, challenges, and online courses. Our custom box experiences can include elements of gamification to make learning more engaging and memorable.
Software as a Service (SaaS)
For SaaS companies, particularly during the crucial first 30 days of customer engagement, we design box experiences that help create a lasting impact and improve customer retention by making initial interactions more interactive and enjoyable.
Service Providers
This category includes professionals like doctors, lawyers, realtors, dentists, and orthodontists, as well as home services. We help these professionals gamify their client interactions to enhance client acquisition and streamline core business processes.
E-Commerce
Our solutions are ideal for e-commerce businesses, particularly those launching new products such as board games, card decks, or books. We create thematic and experiential box solutions that complement online retail strategies, building brand recognition and enhancing your customers’ experience.
By partnering with us, businesses across these categories can elevate their customer engagement and create memorable brand experiences.
Whether you need strategic gamification or bespoke packaging solutions, we tailor our services to meet your unique needs, ensuring that every campaign we undertake maximizes its potential impact for your business and your customers’ success.
Want To Join Us?
It takes an entire team united behind a powerful mission to create a massive impact. Together we work hard, we laugh a lot, and we push the boundaries of what our clients and each other could ever imagine. Join us!
We Win Together
Nonstop Innovation
Client
Focused
Culture of Curiosity
Strategic Fixation
Limitless Creativity
Immersive Experience
Accountable & Transparent
Our Process
You’ll go through our recruiting process in the following order. Certain positions might have small variations to the process, but most positions are similar to the steps below the start of a rewarding and exciting experience.
You’ll provide a resume and portfolio to showcase what you’ve done elsewhere.
At this step, you’ll have a conversation with your future direct manager to get to know each other and discuss the ideal test project to get the ball rolling.
This is your opportunity to work with us as if you’re already a member of our team. It’s just as important for us to see what it is like to work with you, as it is for you to see what it is like to work with us! Give the test project your best shot.
You’ll then be sent 2 complete (only totaling about 20 minutes) tests from the Predictive Index (PI). The first test is for gauging how you interact and do work, and the second test is to find out your learning preference.
You’ve completed a test project, and we enjoy working together. At this point, you’ll receive an offer from our team that, if you accept, will be the start of a rewarding and exciting experience.
Project Gallery
POD Ninjas’ 4x Growth Challenge
By Mark Stern
Current Openings
Print Graphic Designer
We are currently looking for designers to create print and box designs, maps, workbooks, merchandise, and brochures that work together to create immersive learning experiences.
Client Success Manager
We are currently looking for Client Success Manager who will act as a project and program manager, guiding our clients through every step of the CBA experience.